As a man, given a choice, I would rather put on a woman's perfume than a man's cologne. Before you start jumping to conclusions, read the rest of the story.
When I put on a man's cologne, guys start coming over and sniffing me and saying, "Hmm, you sure smell nice!" When I use a woman's perfume, women come over and sniff me. That's why I don't want to use a man's cologne, because I don't want guys sniffing at me. I want women sniffing me.